Search Engine Optimisation Services in Uganda
Top Search Optimisation Services in Uganda
Understanding Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines where people search for the products and services you sell. Search the primary source of traffic for most websites today.
By increasing your page visibility in search results, your website is more likely you are to be found and clicked on. The primary goal of search engine optimisation is to help attract website visitors who will eventually become clients.
SEO is sometimes used interchangeably with Search Engine Marketing (SEM) which involves driving paid and organic traffic from search engines.
Types of SEO
There are three types of SEO:
- Technical SEO: Optimisation of website technical aspects needed by search engines
- On-site SEO: Optimisation of the content on a website for users. This will include the images, texts and blog posts on the website.
- Off-site SEO: Creating brand assets and things that will ultimately enhance brand awareness and recognition.
Our SEO Process
Othware is the leader of SEO in Uganda. With an experienced team of 4+ certified SEO professionals and 200+ reviews, be guaranteed of quality services.
1. Website audit
Our team of SEO experts will comprehensively audit your website to identify issues and areas we can optimise to improve our rankings.
2. Technical SEO
At this stage, We ensure your website is technically well optimised for Google and other search engines to crawl and index content.
3. Keyword Research
We dig into what your target market is constantly searching for when looking for your products or services on Google.
4. Keyword optimisation
We will make sure your website and content is properly optimised for the keywords your target market search for.
Our experienced team of copywriters will help you create engaging content your visitors will be looking for to land on your site.
6. Link Building
We’ll help improve your website’s popularity and authority with Google by earning you relevant backlinks.
Same Quality Services from Othware
Our Search Engine Optimisation Services Include:
Why Choose our SEO Services in Uganda
CPA Patrick Ogua - Patricko and Associates Certified Public Accounts
SEO Prices and Plans in Uganda
Inclusive pricing with high value for money
SEO services will vary greatly in price depending on the scope of work and the length of our engagement (contract period).
Be aware that companies and freelancers that offer SEO at very low prices usually tend to cut corners, use ‘black-hat’ techniques or use improper SEO strategy that result in penalties, decrease in traffic and spam for unsuspecting business owners.
Deal with an experienced ethical and effective agency today. Schedule a free consultation today.
Frequently Asked Questions on SEO in Uganda
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of increasing website page rankings in a search engine like Google, Bing, Yahoo etc. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic / visitors to a website.
In Google and other popular search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC).
SEO constitutes of technical, on-page, off-page, and content creation components including optimizing the website for display on mobile, back linking, population website content etc. SEO is normally an on-going process after the overall design and hosting of the website.
Get free SEO as part of our website design services. We offer the best SEO services in Uganda.
Once I subscribe to SEO, how long will it take to get rankings?
SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-9 months to begin seeing new rankings.
How long will it take to see increases in traffic with SEO?
Traffic is typically a direct result of an increase in rankings. Once your rankings begin to increase, you will also begin to see gradual increases in traffic to your website. Keep in mind that new rankings and traffic are not instantaneous, it takes a few months to complete the necessary updates and get them indexed before you will begin to see these increases.
Should I also do PPC?
Pay Per Click is a great additional strategy to supplement your SEO efforts and can help enhance relevant traffic. Depending on your particular website, industry and the competitiveness of the keywords you want to go after, a good agency will recommend PPC on a case-per-case basis.
Why should I continue SEO once I’ve gotten good rankings?
Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates, and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.
Can you guarantee my rankings with SEO?
Ethical SEO agencies cannot guarantee something they can’t control and beware of any company that claims they can. There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature and to guarantee rankings would be unethical. Also, beware of companies claiming they have a special relationship with Google or can ‘priority submit’ to Google to guarantee ranking positions. This is completely false and untrue, and Google itself warns against companies that make these claims.