Digital Marketing Archives - Othware Uganda https://www.othware.co.ug/case-study-tag/digital-marketing/ Website Design, Hosting, Managed IT and Software Development Thu, 16 May 2024 11:07:06 +0000 en hourly 1 https://wordpress.org/?v=7.0.1 https://www.othware.co.ug/wp-content/uploads/2021/06/cropped-logo-32x32.png Digital Marketing Archives - Othware Uganda https://www.othware.co.ug/case-study-tag/digital-marketing/ 32 32 215529130 Remmings Hotel Now Accepting Bookings Online https://www.othware.co.ug/case-study/remmings-hotel-website-case-study-othware-clients/ Mon, 28 Mar 2022 09:41:36 +0000 https://www.othware.co.ug/?post_type=nproject&p=3252 Website Development and Hosting

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Overview

Remmings hotel is a 42 roomed mid-range business hotel , located on Balintuma Road, Near Namirembe Cathedral established in 2016. Remmings Hotel is providing superior hospitality at competitive pricing. It is ideally suited for business, leisure and holiday travelers in Kampala by offering a wide array of quality services and facilities, ranging from Accommodation, fine dining, in-house recreation (health club) and conferencing. Remmings hotel was in need of powerful website that automates the process of receiving bookings and payments online including creation of it OTAs and social media accounts.

Client:
Remmings Hotel Limited
Industry:
Hospitality
Services Offered:
Website Design, Digital Marketing and IT Consultancy
Client Website:
remmingshotel.com

Challenge

There are a total of 42 spacious and modern rooms are housed on a 4 storied building, supplemented by another two storied building that houses the Restaurant, Resident’s Bar, and Sports bar, Health Club , offices and conference hall. The rooms are constantly refurbished and kept up to latest hospitability standards. There is also a boardroom, which accommodates up to 15 people. The entire Hotel facility is Wi-Fi enabled.

Othware was contacted by the director of Remmings hotel. Othware team had previously worked with Arthur in the developed of 3 unique websites for his other businesses. He was very satisfied with the services offered at Othware. He had long been uncomfortable with the tendency of clients having to visit the hotel and find all rooms occupied. He preferred the process be handled in a swift and clear manner online, where by the client visits the website, find available rooms, makes reservations and completes the payments online. The process could promotes transparency, accountability and ensures hotel staff concentrate on providing the best customer service to clients.

“Can you create for us OTAs accounts, Facebook and Instagram handles and connect them directly to the website?” Wondered Arthur, the director of Remmings Hotel.

Solution

Our website design and digital marketing team was very excited at another opportunity of delivery a quality service to a usual customer.

A powerful website was developed for Remmings hotel in a period of 2 weeks. The hotel website has the capacity to receive bookings, reach the hotel staff, receive promotional price and service updates through the blog and ensure that the website is fully customizable by the hotel IT staff. The website was developed using WordPress and various booking plugins.

OTAs accounts for bookings.com, agoda.com, tripadvisor.com, and expedia.com were developed. This were all connected to the website through various SEO backlinks. SEO experts at Othware we available to help in the process of promoting the Google rankings of the newly developed website.

Remmings hotel social media handles we concurrently developed by the Othware digital marketing team.

The developed website was synchronized with Hotel Management System used at the hotel.

Results

After 5 months of operation with a functional website and a thorough ongoing SEO strategy, Arthur thanked our team for the website design service delivered to Remmings Hotel.

All the tedious tasks and time involved in the booking process had been transferred to delivering quality customer services to clients. We further prepared us for more projects from his end.

Are you planning to stay in Kampala? Please visit Remmings Hotel and witness our wonderful work onsite!.

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Award Winning Website a Marketing Game Changer https://www.othware.co.ug/case-study/award-winning-website-a-marketing-game-changer/ Sat, 27 Feb 2021 03:17:00 +0000 https://othware.co.ug/?post_type=nproject&p=650 Website Design and Digital Marketing

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Overview

Uganda Air Cargo is a government body that was established in the 1994 by an Act of Parliament, to “provide and operate safe, efficient, adequate, economical and properly coordinated air transport services within and outside Uganda, for cargo, passenger, chartered passenger flights, air mail services and flight training”. The company previous maintained a website that had since gone off. Othware was contracted for the development of a website and all social media accounts.

Client:
Uganda Air Cargo Corporation
Client Industry:
Air Cargo
Services Offered:
Website Development and Digital Marketing
Client Website:
uganda-aircargo.com

Challenge

Uganda Air Cargo had just received a funding boost of UGX 46.1 Billion from the government of Uganda to reinstate it’s operations. The corporation required a modern, dynamic and responsive website that perfectly reflects its image in the public domain.

It was required that the company receives some of its booking and reservations directly through the website. The website was meant to be an important source of notices and media information to the public. The website colors were intended to blend with the corporations branding.

The corporation looked up to promotions of its cargo services via various digital marketing channels including Google ads, Facebook, Twitter and Instagram. All the mentioned social media channels had never been set up before.

Solution

At Othware, we believe in use of the best industry tools and experts to deliver latest technologies with higher value for money to our clients. Uganda Air Cargo website was designed to be responsive, fast and interactive to the users. The website allows for reservations and bookings to be directly made to the corporation.

The corporation fully manages the update of its blog and media through a dedicated administration panel.

Results

All information about the corporation was fully represented on the website. The corporation fully realized its need for the website after it was handed over to its IT team. The various social media channels coupled with the website have enabled the direct online marketing of the corporations services through Facebook and Google Ads.

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